Wines of Argentina appointed a rather unique ambassador last week, Nati Serre takes a look at what lone of the country's best opera singers is going to do for Argentine wine.
The inextricable combination of art and wine is once more confirmed as Wines of Argentina recently appointed the opera singer Verónica Cangemi as its new ambassador. Verónica is a mendocinean musician who is recognised as being one of the three most prestigious in her genre across the world. Her appointment is not a minor event, since Verónica will be in charge of representing Argentinean wine in different events and tastings all around the globe; and therefore targeting international key markets.
When asked, Verónica said she was honoured and happy by the new task at hand, and also really excited to be able to promote Wines of Argentina wherever her art took her. She added she felt proud to be native from Mendoza; the province where such a great wine as Malbec comes from.
The lyrical artist is the latest addition to an impressive group of three: the dancer Julio Bocca, the musician Gustavo Santaolalla and herself. While Santaolalla is twice Academy Award winner and founder of "Bajo Fondo", Bocca is one of the most celebrated classical dancers in the history of Argentinean Ballet. The three renowned artists are now in charge of making Argentinean wine as famous as they themselves are.
After all, is there something more worthwhile than enjoying an inspiring piece of art while drinking some of the best wines in the world?
